Design

Communications Technology Summative 2012

Gurdeep Dhaliwal

Design

1.       Characteristics: Describe the style and feeling you want your logo to convey: bring in visual examples from any source/discipline to reinforce your descriptions.

2.      Colour: Select a palette of 2-4 colours as your primary colours for the brand and provide the swatches specifically in RGB, CMYK, and One other space and indicate what the colour value is (i.e. R220, G 150 B 120) in. Explain your colour choices.

3.      Logo: Design the logo for the Cell Gallery. These should be first hand sketched, then created in Illustrator. You will have 50 variations on your logo and choose the final from this group. Explain at least 10 reasons why your logo is the right choice.

4.      Identity (Logo + Other Elements): Develop a layout/design system for your logo to be used with other media: video, print, web, site graphics, merchandise, packaging etc… 

Characteristics:

 I want my logo to look like a professional and simple logo that won’t distract the viewer of the gallery. The logo should be simple enough not to distract people but catchy enough to create a connection between the gallery and the branding. 

Colours:

I chose these colours because they are the colours of the tarps being used on site in the Cell Gallery. The green is an added colour into a different variation of the logo I have created. Also tarps are usually found in these three colours.

Logo:

Variations:

 

Final:

I think this logo is good for the Cell Gallery because it uses the two colors being used on-site in the gallery itself. It is made up of triangles and that matches the theme of the gallery. The Logo is very simple and can be easily recognized. The simplified version just has the triangles and “CG” but people will recognize it as the original logo informs the audience about what it stands for.

Logo + Other Elements:

Black and White:

 Plaque:

The logo is very simple and doesn’t need to be altered much to fit the needs of print, video and packaging.