Communications
Technology Summative 2012
Gurdeep Dhaliwal
Implementation
Website Design:
On-site Poster:
Friday, June 15, 2012
Design
Communications
Technology Summative 2012
Gurdeep Dhaliwal
Design
1. Characteristics:
Describe the style and feeling you want your logo to convey: bring in visual
examples from any source/discipline to reinforce your descriptions.
2. Colour: Select a palette
of 2-4 colours as your primary colours for the brand and provide the swatches
specifically in RGB, CMYK, and One other space and indicate what the colour
value is (i.e. R220, G 150 B 120) in. Explain your colour choices.
3. Logo: Design the logo
for the Cell Gallery. These should be first hand sketched, then created in
Illustrator. You will have 50 variations on your logo and choose the final from
this group. Explain at least 10 reasons why your logo is the right choice.
4. Identity (Logo + Other
Elements): Develop a layout/design system for your logo to be used with other
media: video, print, web, site graphics, merchandise, packaging etc…
Characteristics:
I want my logo to
look like a professional and simple logo that won’t distract the viewer of the
gallery. The logo should be simple enough not to distract people but catchy
enough to create a connection between the gallery and the branding.
Colours:
I chose these colours because they are the colours of
the tarps being used on site in the Cell Gallery. The green is an added colour
into a different variation of the logo I have created. Also tarps are usually
found in these three colours.
Logo:
Variations:
Final:
I think
this logo is good for the Cell Gallery because it uses the two colors being
used on-site in the gallery itself. It is made up of triangles and that matches
the theme of the gallery. The Logo is very simple and can be easily recognized.
The simplified version just has the triangles and “CG” but people will
recognize it as the original logo informs the audience about what it stands
for.
Logo + Other Elements:
Black and White:
Plaque:
The
logo is very simple and doesn’t need to be altered much to fit the needs of
print, video and packaging.
Research
Communications
Technology Summative 2012
Gurdeep Dhaliwal
Research
1.
Rationale: Why do you think that your chosen company
needs a rebrand? Explain at least 5 reasons
2.
Research at least 3 other galleries and look at their
branding. Describe how each brand looks/feels/operates. How is the brand used
on site, online, and in collateral materials?
3.
Brand Personality: Describe your brand for the Cell
Gallery as if it were a person. What is he/she like?
4.
Pitch: Sell your ideas for your brand as it pertains
to recognition, audience communication, prestige and long term value.
Rationale:
It has no real branding and could use a simple
geometric shaped branding consisting of triangular shapes.
Other galleries:
Art Gallery of
Ontario
This brand’s logo
isn’t very well developed, I think this because the on site architecture of the
building is more of a sleek and modern design while the logo isn’t anything
similar to that.
Winnipeg Art Gallery
The
branding for WAG has a modern look using simplicity and minimalism throughout
there logo, website and the architecture of the building. The feel is a very
minimal focus on the design but more on the work within the gallery.
Contemporary Art Gallery
Vancouver
This brand is
very simple and minimal just like the WAG. It mainly uses simple geometric
shapes and very few graphics around the website. The site also uses the idea of
minimalism and simple shapes throughout the architecture. This design lets the
audience focus on the pieces within the gallery and website.
Brand
Personality:
My branding is a
simple and professional looking design. It uses three colors plus black. I
chose green, blue and white because typical tarps are often found in these
colors so it matches the on-site theme. I used triangles as the only shape
because of the gallery theme and also sticking with the simplicity and
minimalism branding. The de-saturated colors add a contemporary and
sophisticated look, as vivid and vibrant colors are childish and isn’t the best
thing for an art gallery. I think the minimalism branding would be successful
because every gallery needs a nice looking brand without distracting the
viewers from the content of the gallery itself.
Pitch:
I
think The Cell Gallery could use the branding that I have created because it uses
colors that can be seen on tarps and since tarps are what the gallery consists
of, it goes well with the on-site production. The triangles in the logos are
corresponding with the triangles used on site. The audience will automatically
make the connection between the simple logo and the cell gallery itself.
Wednesday, May 30, 2012
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